Before You Book a Content Day, Know What You’re Trying to Say.

A content day can create a lot of stuff very quickly, but having a full folder at the end of the day does not automatically mean any of it is useful, which is why I think the first question should not be “How many videos can we get?” but “What are we actually trying to say?”

It is very easy to fill a schedule with ten Reels, three outfits, some photos, a couple of trends and enough footage to make everybody feel productive, but if there is no real reason behind any of it, you are basically speed dating with a camera.

Change shirt, new Reel, point at some text, laugh while looking away from camera for reasons nobody understands, next.

Instead, I want to know what people are confused about, what the business is launching, what customers keep asking, what the founder has an actual opinion about, what part of the process nobody sees and what the company keeps scrambling to explain over and over again.

Once we know that, the shoot can have variety without becoming random, because one idea can become a founder video, a demonstration, a short FAQ, b roll, photography and maybe something useful for the website without forcing thirty unrelated ideas into one afternoon.

You probably already have more to talk about than you think.

The job is not to invent content until we run out of coffee.

The job is figuring out what is worth putting a camera in front of.